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The Impact of AI on the Advertising Process: The Chinese Experience
- Source :
- Journal of Advertising. 48:338-346
- Publication Year :
- 2019
- Publisher :
- Informa UK Limited, 2019.
-
Abstract
- Knowing that the demand for advertising in a growing e-commerce market cannot be sufficiently addressed in a traditional advertising operation model, advertisers and e-commerce platforms apply arti...
Details
- ISSN :
- 15577805 and 00913367
- Volume :
- 48
- Database :
- OpenAIRE
- Journal :
- Journal of Advertising
- Accession number :
- edsair.doi...........62b1067c23815702e490ff38aa15febc
- Full Text :
- https://doi.org/10.1080/00913367.2019.1652122