Social media advertising: How online motivations and congruency influence perceptions of trust

Subjects

Subjects :

Social Psychology
Perception
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Advertising
Social media
Psychology
Applied Psychology
Uses and gratifications theory
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Details

ISSN :

14791838 and 14720817

Volume :

21

Database :

OpenAIRE

Journal :

Journal of Consumer Behaviour

Accession number :

edsair.doi...........5fbab61ac392751bb699bd795f8be9e4

Full Text :

https://doi.org/10.1002/cb.1989