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The Effect of Advertising's Interactivity on Korean and Chinese Consumer Attitude toward Advertising

Authors :
Seung-Ho Cho
SiFan Ma
Source :
The Journal of the Korea Contents Association. 16:91-99
Publication Year :
2016
Publisher :
The Korea Contents Association, 2016.

Subjects

Subjects :
Advertising research
Interactivity
Advertising
Marketing
Psychology

Details

ISSN :
15984877
Volume :
16
Database :
OpenAIRE
Journal :
The Journal of the Korea Contents Association
Accession number :
edsair.doi...........5ecc3bc01f09e78c45929f205fdff8ab

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