Self-efficacy and personal selling: review and examination with an emphasis on sales performance

Authors :: Robert A. Peterson
Source :: Journal of Personal Selling & Sales Management. 40:57-71
Publication Year :: 2019
Publisher :: Informa UK Limited, 2019.
Abstract: Self-efficacy has been a focal construct in personal selling research for more than four decades. This article reviews and examines how self-efficacy has been conceptualized, measured, and investig...

Subjects :: Self-efficacy
media_common.quotation_subject
05 social sciences
Applied psychology
Self-esteem
Human Factors and Ergonomics
Management of Technology and Innovation
0502 economics and business
050211 marketing
Personal selling
Construct (philosophy)
Psychology
Emphasis (typography)
050203 business & management
media_common

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