Determinants for University Excellence

The brand represents the image of products and companies and meanwhile even of universities. One has to differentiate between comprehensive, regional and specialized universities as well as between the university public, the scientific community and the general public. Most important is the positioning of a university in and by the scientific world. A university can gain an excellent reputation when it has excellent scholars and students. The university needs performance centers for scientific activities with autonomy of human resources, organization and finances. Given such an infrastructure the scientists will become innovators instead of conservers.