Back to Search
Start Over
sj-docx-1-jom-10.1177_01492063231151637 - Supplemental material for Now It Makes More Sense: How Narratives Can Help Atypical Actors Increase Market Appeal
- Publication Year :
- 2023
- Publisher :
- SAGE Journals, 2023.
-
Abstract
- Supplemental material, sj-docx-1-jom-10.1177_01492063231151637 for Now It Makes More Sense: How Narratives Can Help Atypical Actors Increase Market Appeal by Donato Cutolo and Simone Ferriani in Journal of Management
- Subjects :
- FOS: Economics and business
150310 Organisation and Management Theory
Subjects
Details
- ISSN :
- 01492063
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........5de51eccf95021b43eb0c5bcf12e9af9
- Full Text :
- https://doi.org/10.25384/sage.22029493