Intelligent recommendation method integrating knowledge graph and Bayesian network

In recent years, the amount of Internet information data has exploded, and the problem of “information overload” has become a huge challenge for Internet development. Through the prior knowledge of the known data distribution, combined with sample training data to estimate the mathematical model of the overall data. Intelligent recommendation methods based on knowledge graphs and Bayesian networks are a hot spot in the current Internet research, and they are of great significance to search engines and e-commerce. This paper studies the fusion of knowledge graph and Bayesian belief network and its application in personalized recommendation and designs a Bayesian network that describes the purchase behavior of users based on the purchase records of customers across the network. User recommendation is the process of fusing knowledge graphs and Bayesian network reasoning. For the design of the recommendation network, a random reasoning algorithm with approximate reasoning is selected in consideration of calculation scale and accuracy. This paper uses the content filtering technology of KNN algorithm to supplement the sparse matrix, which can improve the quality of collaborative filtering recommendation, thereby improving the quality of final recommendation. In this paper, based on the knowledge graph, the EPCA algorithm and the robust recommendation algorithm are merged to form a robust collaborative recommendation model based on Bayesian probability matrix decomposition. The robust recommendation algorithm further improves the robustness of the recommendation algorithm by introducing the suspected users and target items detected by the EPCA algorithm. Research shows that the PS value of the VarSelect SVD algorithm used in this paper is approximately between 0.36 and 1.04. Compared with the first two algorithms, the PS value of VarSelect SVD has been significantly reduced, and the algorithm robustness has been significantly improved.