Product Mix and Diversification

Authors :: Toyohiro Kono
Source :: Strategy and Structure of Japanese Enterprises ISBN: 9780333382738
Publication Year :: 1984
Publisher :: Palgrave Macmillan UK, 1984.
Abstract: The product-market strategy is a strategy to select the environment, to determine the relationship between the company and the environment, to mark out the domain of the company activity. There are four areas for product-market strategy, as shown in Figure 4.1.

Subjects :: Product mix
Equity ratio
Business
Diversification (marketing strategy)
Vertical integration
Industrial organization

ISBN :: 978-0-333-38273-8
ISBNs :: 9780333382738
Database :: OpenAIRE
Journal :: Strategy and Structure of Japanese Enterprises ISBN: 9780333382738
Accession number :: edsair.doi...........5cd961a5a1a78dcef7ce744ecd2aa811
Full Text :: https://doi.org/10.1007/978-1-349-17627-4_4