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A Psychographical Clustering of Consumers by the Food Attitude: Influence on their Pork Buying Intention

Authors :
Yasushi Kyutoku
Yuko Minami
Erina Yoshida
Ippeita Dan
Miho Aizawa
Source :
Transactions of Japan Society of Kansei Engineering. 17:187-195
Publication Year :
2018
Publisher :
Japan Society of Kansei Engineering, 2018.

Subjects

Subjects :
Advertising
Business
Cluster analysis

Details

ISSN :
18845258
Volume :
17
Database :
OpenAIRE
Journal :
Transactions of Japan Society of Kansei Engineering
Accession number :
edsair.doi...........5cb8628df2af81a92600109dec9e30ba

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