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Editorial: Understanding the behaviour of financial services consumers: A research agenda

Authors :
Tina Harrison
Source :
Journal of Financial Services Marketing. 8:6-10
Publication Year :
2003
Publisher :
Springer Science and Business Media LLC, 2003.

Subjects

Subjects :
Marketing
Financial engineering
Brand management
business.industry
Financial plan
Financial modeling
E-commerce
Customer relationship management
business
Marketing strategy
Finance
Financial services

Details

ISSN :
14791846 and 13630539
Volume :
8
Database :
OpenAIRE
Journal :
Journal of Financial Services Marketing
Accession number :
edsair.doi...........5b59a69533807a7639a79a509fb50592
Full Text :
https://doi.org/10.1057/palgrave.fsm.4770102
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