An updated overview of research published in the International Marketing Review

PurposeThe purpose of this paper is to analyze the 29 years of research published in International Marketing Review (IMR) since its inception.Design/methodology/approachA brief editorial history of the journal is chronicled, and its output is discussed. Special attention is focused upon journal content, authorship analysis, and methodological issues.FindingsThe authors find: IMR publishes articles that often focus on export and global marketing, with consumer behavior and branding being the fastest growing content areas; IMR's frequent contributors consist of world renowned experts in international marketing and business and have become more diverse; and the authors of IMR use a wide variety of data collection and analysis methods.Research limitations/implicationsThe authors conclude that IMR exhibits the characteristics of a mature and leading journal in the field of international business. To assist IMR in maintaining its significant impact on marketing scholarship, the paper outlines some possible directions for the future.Originality/valueThis article analyzes the 29 years of research published in International Marketing Review (IMR) since its inception. To assist IMR in maintaining its significant impact on marketing scholarship, it also outlines some possible directions for the future.