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The role of consumer ethnocentrism on boycott behaviour: What if a domestic business behaves egregiously?

Authors :
Özgür Kayapinar
Pınar Yürük-Kayapınar
Elif Ulker-Demirel
Source :
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 38:354-368
Publication Year :
2020
Publisher :
Wiley, 2020.

Subjects

Subjects :
Marketing
Boycott
Ethnocentrism
Public Administration
Management of Technology and Innovation
Consumer ethnocentrism
Economics
Advertising
Business and International Management

Details

ISSN :
19364490 and 08250383
Volume :
38
Database :
OpenAIRE
Journal :
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
Accession number :
edsair.doi...........5a3bc58838c4ff526ad23fa3310f5755
Full Text :
https://doi.org/10.1002/cjas.1600
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