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Employer Expectations from a Business Education

Authors :
Fahri Karakaya
Fera Karakaya
Source :
Journal of Marketing for Higher Education. 7:9-16
Publication Year :
1996
Publisher :
Informa UK Limited, 1996.

Abstract

This paper investigates the underlying dimensions of employer expectations from an ideal business education program and compares the importance of thirteen education-related attributes. Factor analysis identified four factors, research skills, interpersonal skills, basic skills, and quantitative skills as the dimensions of an ideal business education.

Details

ISSN :
15407144 and 08841241
Volume :
7
Database :
OpenAIRE
Journal :
Journal of Marketing for Higher Education
Accession number :
edsair.doi...........5a0b0cd2d69594d8f87838df61d94885
Full Text :
https://doi.org/10.1300/j050v07n01_02