Application of My Country’s Scientific and Technological Achievements in the Design of Cultural and Creative Products

In recent years, the continuous growth of economic strength has promoted people’s pursuit of culture, and the demand for cultural and creative products has increased year by year. Cultural and creative products are different from ordinary products. Ordinary products pursue functions, beauty and economic benefits, while cultural and creative products endow the concept of product culture. Cultural and creative products can represent culture, ideals, beliefs, etc. At present, China has entered a new era. China has made major achievements in various fields. These achievements are areas that are difficult for ordinary people to get involved. However, these achievements are really closely related to people’s lives. How to let people understand these deep-seated areas and how to link ordinary people with high-tech achievements are the issues that this article focuses on. This article first sorts out the propaganda paths of various scientific and technological achievements nowadays, then analyzes their existing problems, proposes a design strategy for cultural and creative products based on scientific and technological achievements, and finally completes the design of cultural and creative products: These scientific and technological achievements can be designed into simple and easy-to-understand patterns, and then applied to the design of cultural and creative products such as T-shirts, which will provide impetus to telling Chinese stories, enhancing cultural strength and national self-confidence.