The Effect of Convention Destination Brand Personality on Self-congruity and Behavior Intention - Focused on the Mediating Effect of Self-congruity

Authors :: Bohg-hee Jeong
Hong-bumm Kim
Sena Lee
Source :: International Journal of Tourism Management and Sciences. 32:359-378
Publication Year :: 2017
Publisher :: Korea Academic Society of Tourism Management, 2017.

Subjects :: Convention
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General Engineering
General Earth and Planetary Sciences
Personality
Psychology
Social psychology
General Environmental Science
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