ON TREATING SELF-PRESENTATION IN POLITICAL DISCOURSE

The article is devoted to the analysis of linguistic and extralinguistic factors of the manifestation of self-presentation in political discourse. Particular attention is paid to the concept of ‘political discourse’. Various approaches to the interpretation and study of political discourse are described; its institutional characteristics are given. The purpose of the politician’s self-presentation is defined, its relevant parameters are indicated and described in detail: dramatization, idealization, control of the impression made, distortion and mystification. To study the implementation and linguistic manifestation of the self-presentation macrostrategy, general communicative strategies and tactics in the speeches of Anglo-Saxon politicians are analyzed. An analysis of the speeches of politicians of the highest echelons of power is carried out, resulting in revealing these global strategies: positioning the image of the addressee, positioning one’s own image, positioning the integrated image. Examples of the implementation of these strategies at the lexical and grammatical levels are given.