Research on the Influence of Online Video Bullet-screen Advertising Marketing on Consumers' Purchasing Intention

Authors :: Meng-qiu Luo
Hui-ming Xu
Gao-fu Liu
Le-lin Li
Source :: Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019).
Publication Year :: 2019
Publisher :: Atlantis Press, 2019.

Database :: OpenAIRE
Journal :: Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
Accession number :: edsair.doi...........5759531467864780d524b527aa6a2d4c
Full Text :: https://doi.org/10.2991/icsshe-19.2019.193

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