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Brand image, cultural association and marketing: ‘New Zealand’ butter and lamb exports to Britain, c. 1920–1938

Authors :
Felicity Barnes
David M. Higgins
Source :
The Brand and Its History ISBN: 9781003255970
Publication Year :
2021
Publisher :
Routledge, 2021.

Details

ISBN :
978-1-00-325597-0
ISBNs :
9781003255970
Database :
OpenAIRE
Journal :
The Brand and Its History ISBN: 9781003255970
Accession number :
edsair.doi...........571ea23c944c4c0987bcb9b22769b6b7