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Advertising disclosure in sponsored vlogs: an eye-tracking study on the effects of disclosure timing and the moderating role of disclosure type

Authors :
Fu Guo
Jingyu Li
Guoquan Ye
Zeyu Zhang
Jiahao Chen
Source :
Chinese Journal of Communication. :1-20
Publication Year :
2023
Publisher :
Informa UK Limited, 2023.

Subjects

Subjects :
Communication

Details

ISSN :
17544769 and 17544750
Database :
OpenAIRE
Journal :
Chinese Journal of Communication
Accession number :
edsair.doi...........570ca33b0e9fc1d52853165bb8ae8cd1

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