Cute Little Things

In two studies, we examined the impact of sexualization of prepubescent girls on college students’ perceptions of girls’ mental capacity and moral standing. Previous research has shown that women depicted in sexualized and other body-focused ways are perceived as lacking mental capacities and moral standing; these perceptions reduce concern about them when they are victimized. However, no other research to date has examined whether the same effects hold for young girls. Study 1 demonstrated that college students attributed lower mental capacity and lower moral status to girls dressed in revealing attire in the same way, and to the same degree, as they viewed sexually mature women. In Study 2, we replicated this finding and found that objectifying perceptions are associated with less sympathetic responses to girls in a bullying scenario. Participants showed less care that sexually objectified girls had been harmed, less favorable attitudes towards helping them, and a greater belief that the girls were responsible for being victimized. Taken together, these findings suggest that the potentially damaging manifestations and consequences of objectification are manifest before girls reach womanhood. We suggest recommendations for reducing the sexualization of young girls. Additional online materials for this article are available to PWQ subscribers on PWQ’ s website at http://pwq.sagepub.com/supplemental