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Marketingquellen/Buchservice

Authors :
A. Pracht
A. Schagen
J. Keller
P. M. Fischer
V. Walter
B. Lis
D. Herhausen
S. Reinecke
Source :
Marketing Review St. Gallen. 25:58-63
Publication Year :
2008
Publisher :
Springer Science and Business Media LLC, 2008.

Details

ISSN :
18657516 and 18656544
Volume :
25
Database :
OpenAIRE
Journal :
Marketing Review St. Gallen
Accession number :
edsair.doi...........548c967faf893caa1c6991baab8c27cd