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Abstracts from the 2013 Macromarketing Conference

Authors :
Şule Önsel Ekici
Ahmet Ekici
Source :
Journal of Macromarketing. 33:395-409
Publication Year :
2013
Publisher :
SAGE Publications, 2013.

Abstract

This record include extended abstract from conference book ; Proceedings of the 38th Annual Macromarketing Conference Toronto, ON, Canada, June 4-7, 2013.

Subjects

Subjects :
Marketing
Bayesian network
Sociology
Ethical behavior
Macro
Macromarketing
Data science

Details

ISSN :
15526534 and 02761467
Volume :
33
Database :
OpenAIRE
Journal :
Journal of Macromarketing
Accession number :
edsair.doi...........53377c982ee16bc86dad57c1d1afc343
Full Text :
https://doi.org/10.1177/0276146713500051
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