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Price Fairness and Strategic Obfuscation
- Source :
- Marketing Science. 40:122-146
- Publication Year :
- 2021
- Publisher :
- Institute for Operations Research and the Management Sciences (INFORMS), 2021.
-
Abstract
- Personalized prices affect fairness concerns, and firms have incentive to invest in technology that obfuscates prices and mitigates consumers’ fairness concerns.
Details
- ISSN :
- 1526548X and 07322399
- Volume :
- 40
- Database :
- OpenAIRE
- Journal :
- Marketing Science
- Accession number :
- edsair.doi...........51012a14e931616109925ff90b0ceba1