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GREEN LABEL CREDIBILITY, ENVIRONMENTAL CONCERNS, AND GREEN HOTEL STAYING INTENTIONS IN TAIWAN

Authors :
Annie Chen
Norman Peng
Source :
Global marketing conference proceeding.
Publication Year :
2016
Publisher :
Global Alliance of Marketing & Management Associations, 2016.

Subjects

Subjects :
Credibility
Advertising
Business
Marketing

Details

ISSN :
19768699
Database :
OpenAIRE
Journal :
Global marketing conference proceeding
Accession number :
edsair.doi...........50fce49b2ac0d64abe0e84057d2d9980

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