The Costs Associated with Cross-National Academic Research

This study reports the experiences of two academic researchers while conducting a cross-national academic research study. It examines both the increased monetary costs and the increased chronological costs associated with internationalizing international business research. This mail survey was mailed to 885 International Advertising Association members in 17 European countries. Actual cost and time figures are provided to serve as useful guidelines for other teachers and researchers attempting to internationalize their research efforts.