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Paper-Based Affect Misattribution Procedure for Implicit Measurement

Authors :
Kazuo Mori
Akitoshi Uchida
Source :
Psychology. :1531-1538
Publication Year :
2015
Publisher :
Scientific Research Publishing, Inc., 2015.

Abstract

The Affect Misattribution Procedure (AMP) (Payne et al., 2005) can measure implicit attitudes based on a conceptually different procedure from the Implicit Association Test (IAT) (Greenwald et al., 1998). We aim to improve the administrative advantage of the AMP by converting it into a paper-based performance test so that it can collect massive data easily without using a computer for each examinee. We conduct three Paper-based AMP experiments to achieve the typical AMP results with large effect sizes (Study 1), obtain sufficient reliability by the test-retest method (Study 2), and find a similar phenomenon of the disappearance of misattribution when participants evaluate the primes consciously prior to the target evaluation (Study 3).

Details

ISSN :
21527199 and 21527180
Database :
OpenAIRE
Journal :
Psychology
Accession number :
edsair.doi...........4f78be97c61612dd437cbc4d73745f5e