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CELEBRITY ADVERTISEMENT FOR INDIAN RURAL BUYERS: A MYTH FOR SUCCESS

Authors :
Ali Abbas Rizvi
Arun Bhadauria
Source :
Management Theory and Studies for Rural Business and Infrastructure Development. 45:37-45
Publication Year :
2023
Publisher :
Vytautas Magnus University, 2023.

Subjects

Subjects :
Marketing
Pharmacology
Organizational Behavior and Human Resource Management
Strategy and Management
Drug Discovery
Pharmaceutical Science

Details

ISSN :
23450355 and 18226760
Volume :
45
Database :
OpenAIRE
Journal :
Management Theory and Studies for Rural Business and Infrastructure Development
Accession number :
edsair.doi...........4f2f8b519671c62094c9d8109823fe00

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Authors Abstract Subjects Details