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Subliminal influence on generosity
- Source :
- Experimental Economics. 20:531-555
- Publication Year :
- 2016
- Publisher :
- Springer Science and Business Media LLC, 2016.
-
Abstract
- We experimentally subliminally prime subjects prior to charity donation decisions by showing words that have connotations of pro-social values for a very brief time (17ms). Our main fnding is that, compared to a baseline condition, the pro-social prime increases donations by approximately 10-17 percent among subjects with strong pro-social preferences (universalism values). We find a similar effect when interacting the prime with the Big 5 personality characteristic of agreeableness. We furthermore introduce a novel method for testing for priming, "subliminity". This method reveals that some subjects are capable of recognizing prime words, and the overall results are weaker when we control for this capacity.
- Subjects :
- Generosity
Agreeableness
media_common.quotation_subject
05 social sciences
Economics, Econometrics and Finance (miscellaneous)
Subliminal stimuli
050109 social psychology
Prime (order theory)
Prosocial behavior
0502 economics and business
Personality
0501 psychology and cognitive sciences
050207 economics
Big Five personality traits
Psychology
Social psychology
Priming (psychology)
media_common
Subjects
Details
- ISSN :
- 15736938 and 13864157
- Volume :
- 20
- Database :
- OpenAIRE
- Journal :
- Experimental Economics
- Accession number :
- edsair.doi...........4dc70f6645ee42c19c3ce3831f13899b