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THE LUXURY DIMENSIONS IN THE AREA OF SOCIAL MEDIA:AN EXPLORATION OF LUXURY BRANDS ASSOCIATIONS

Authors :
Gaetano Aiello
Raffaele Donvito
Valentina Mazzoli
Laura Grazzini
Source :
Global marketing conference proceeding.
Publication Year :
2016
Publisher :
Global Alliance of Marketing & Management Associations, 2016.

Subjects

Subjects :
Advertising
Social media
Business
Marketing

Details

ISSN :
19768699
Database :
OpenAIRE
Journal :
Global marketing conference proceeding
Accession number :
edsair.doi...........4cd9957c7448f033c910d33a9f6cd7e1
Full Text :
https://doi.org/10.15444/gmc2016.04.04.05
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