Pricing strategies for O2O business model considering service spillover and power structures

Authors :: Limeng Chai
Yongrui Duan
Jiazhen Huo
Source :: International Transactions in Operational Research. 28:1978-2001
Publication Year :: 2020
Publisher :: Wiley, 2020.

Subjects :: Power (social and political)
Service (business)
Pricing strategies
Spillover effect
Management of Technology and Innovation
Strategy and Management
Business
Management Science and Operations Research
Business and International Management
Business model
Game theory
Industrial organization
Computer Science Applications

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