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The Causal Effect of Corporate Social Responsibility and Corporate Reputation on Brand Equity: A Fuzzy-Set Qualitative Comparative Analysis

Authors :
Han-Min Wang
Chih-Yi Hsiao
Tiffany Hui-Kuang Yu
Source :
Journal of Promotion Management. 27:630-641
Publication Year :
2020
Publisher :
Informa UK Limited, 2020.

Abstract

Corporate social responsibility (CSR) has become an international phenomenon, and while enterprises are engaging in related activities for the benefit of stakeholders, one might question whether CS...

Details

ISSN :
15407594 and 10496491
Volume :
27
Database :
OpenAIRE
Journal :
Journal of Promotion Management
Accession number :
edsair.doi...........4c1b0915a33fde02819359949b2692c1
Full Text :
https://doi.org/10.1080/10496491.2020.1851851