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The Causal Effect of Corporate Social Responsibility and Corporate Reputation on Brand Equity: A Fuzzy-Set Qualitative Comparative Analysis
- Source :
- Journal of Promotion Management. 27:630-641
- Publication Year :
- 2020
- Publisher :
- Informa UK Limited, 2020.
-
Abstract
- Corporate social responsibility (CSR) has become an international phenomenon, and while enterprises are engaging in related activities for the benefit of stakeholders, one might question whether CS...
Details
- ISSN :
- 15407594 and 10496491
- Volume :
- 27
- Database :
- OpenAIRE
- Journal :
- Journal of Promotion Management
- Accession number :
- edsair.doi...........4c1b0915a33fde02819359949b2692c1
- Full Text :
- https://doi.org/10.1080/10496491.2020.1851851