Changes in Chinese Culture as Examined Through Changes in Personal Pronoun Usage

For the last several decades, Chinese society has experienced transformative changes in its social ecology. Is Chinese culture more individualistic today as a result? The current research examined this question by cross-temporally examining the usage of Chinese personal pronouns associated with individualism–collectivism. A Chinese corpus encompassing the period from 1950 to 2008 was analyzed using the Google Ngram Viewer. Cross-temporal changes in the usages of personal pronouns conceptually associated with individualism–collectivism were non-linear and highly similar to the patterns found for pronouns and non-pronoun words unassociated with individualism–collectivism. Follow-up analyses that disentangled these patterns indicated an increasing usage of individualistic pronouns and a decreasing usage of collectivistic pronouns in recent decades.