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The Convergence Effects of Packaging Design Elements on Brand Visual Image and Consumer Purchase Intention - Focus on milk packaging
- Source :
- The Korean Society of Science & Art. 40:321-333
- Publication Year :
- 2022
- Publisher :
- Institute of Science Culture Exhibition and Design, 2022.
Details
- ISSN :
- 20051409
- Volume :
- 40
- Database :
- OpenAIRE
- Journal :
- The Korean Society of Science & Art
- Accession number :
- edsair.doi...........4adb19ba08eeb140e4c4e91d43ac6597