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Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?
- Source :
- Journal of Retailing and Consumer Services. 70:103128
- Publication Year :
- 2023
- Publisher :
- Elsevier BV, 2023.
- Subjects :
- Marketing
Subjects
Details
- ISSN :
- 09696989
- Volume :
- 70
- Database :
- OpenAIRE
- Journal :
- Journal of Retailing and Consumer Services
- Accession number :
- edsair.doi...........4a9f3ca6d3c37aff0a297067528a517b
- Full Text :
- https://doi.org/10.1016/j.jretconser.2022.103128