Using an Interaction Room for Digitalization Strategy Development (IR:digital)

This chapter describes how an Interaction Room is used in the early phases of digitalization initiatives in order to identify an organization’s digitalization potential and to identify candidates for concrete digitalization projects that should be pursued. The chapter shows how the partner canvas is used to gain an overview of the involved stakeholders, how the physical object canvas is used to identify key objects of interest, and how the touchpoint canvas is used to analyze customer journeys that would benefit from digitalization. The chapter concludes with an outlook on how the insights gained in the IR:digital can spark follow-up IT project scoping activities.