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Benefits and Challenges Associated with Using Online Communities by Social Enterprises: A Thematic Analysis of Qualitative Interviews
- Source :
- Journal of Social Entrepreneurship. 12:197-218
- Publication Year :
- 2019
- Publisher :
- Informa UK Limited, 2019.
-
Abstract
- Social Enterprises (SEs) have gained a considerable amount of attention during last decade in entrepreneurship sector. This paper aims to investigate the benefits and challenges associated with the use of online communities (OCs) by actors in SE sector for value co-creation. Nine semi-structured interviews were conducted with actors derived primarily from 4 Facebook OCs dedicated for SEs. Results demonstrate that the benefits of using OCs include increased accessibility, time and cost effectiveness, increased responsiveness, accessing to a network of connections, and resource exchange opportunities. However, the challenges include time-consuming, budget, lack of capacity, inadequate moderation, fragmentation of efforts, and inactivity.
- Subjects :
- Economics and Econometrics
Entrepreneurship
Cost effectiveness
Resource exchange
Qualitative interviews
05 social sciences
06 humanities and the arts
Development
0603 philosophy, ethics and religion
Moderation
Market fragmentation
0502 economics and business
060301 applied ethics
Business
Business and International Management
Marketing
Thematic analysis
050203 business & management
Social enterprise
Subjects
Details
- ISSN :
- 19420684 and 19420676
- Volume :
- 12
- Database :
- OpenAIRE
- Journal :
- Journal of Social Entrepreneurship
- Accession number :
- edsair.doi...........478dd30113067255ca4390add225eb57