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Maximizing the Potential of Millennial Communication Professionals in the Workplace: A Talent Management Approach in the Field of Strategic Communication

Authors :
Juan Meng
Bruce K. Berger
Source :
International Journal of Strategic Communication. 12:507-525
Publication Year :
2018
Publisher :
Informa UK Limited, 2018.

Abstract

Although millennials have been extensively examined in the popular and academic literature, there have not been sufficient studies in strategic communication that help us fully understand this uniq...

Details

ISSN :
15531198 and 1553118X
Volume :
12
Database :
OpenAIRE
Journal :
International Journal of Strategic Communication
Accession number :
edsair.doi...........46a0ed0f6114d569899d1b081f26c36a
Full Text :
https://doi.org/10.1080/1553118x.2018.1508467