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Structure analysis of service quality, satisfaction and loyalty in ubiquitous living English experience learning center

Authors :
Hyeongi Baek
Mun Koo Kang
Source :
The Journal of Digital Policy and Management. 11:397-407
Publication Year :
2013
Publisher :
The Korea Society of Digital Policy and Management, 2013.

Abstract

This paper investigates the correlation of three extracted variables: service quality, satisfaction and loyalty in the Ubiquitous Living English Experience Learning Center (ULLELC). The results suggest that since the relationship of these three variables is positively correlated, the center needs to develop more efficient guidelines and strategies for public relations in order to encourage more students to experience it.

Details

ISSN :
17381916
Volume :
11
Database :
OpenAIRE
Journal :
The Journal of Digital Policy and Management
Accession number :
edsair.doi...........4654e6b1ef9a8c0f156942a0e18d73c8
Full Text :
https://doi.org/10.14400/jdpm.2013.11.11.397