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Structure analysis of service quality, satisfaction and loyalty in ubiquitous living English experience learning center
- Source :
- The Journal of Digital Policy and Management. 11:397-407
- Publication Year :
- 2013
- Publisher :
- The Korea Society of Digital Policy and Management, 2013.
-
Abstract
- This paper investigates the correlation of three extracted variables: service quality, satisfaction and loyalty in the Ubiquitous Living English Experience Learning Center (ULLELC). The results suggest that since the relationship of these three variables is positively correlated, the center needs to develop more efficient guidelines and strategies for public relations in order to encourage more students to experience it.
Details
- ISSN :
- 17381916
- Volume :
- 11
- Database :
- OpenAIRE
- Journal :
- The Journal of Digital Policy and Management
- Accession number :
- edsair.doi...........4654e6b1ef9a8c0f156942a0e18d73c8
- Full Text :
- https://doi.org/10.14400/jdpm.2013.11.11.397