Customer relationship management— A driver for change in the structure of the U.S. lodging industry

Authors :: Peter O'Connor
Gabriele Piccoli
Roy Alvarez
Claudio Capaccioli
Source :: The Cornell Hotel and Restaurant Administration Quarterly. 44:61-73
Publication Year :: 2003
Publisher :: SAGE Publications, 2003.

Subjects :: Customer advocacy
Marketing management
business.industry
Tourism, Leisure and Hospitality Management
Business marketing
Business administration
Enterprise relationship management
Customer relationship management
Marketing
business
Hospitality industry
Relationship marketing
Marketing strategy

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