Mobile Instant Video Clip Sharing With Screen Scrolling: Measurement and Enhancement

Today's multimedia content generation and sharing have been dramatically boosted by the deep penetration of broadband wireless accesses and the much improved processing power of smart mobile terminals. Mobile users can now instantly capture and share short video clips (usually of several seconds) anywhere and anytime, and consume them with convenient touch screen operations. The instant video clip sharing has emerged as a mainstream application; such pioneers as Twitter's Vine, Miaopai, Instagram, and Snapchat have seen great acceptance, particularly by the youth community. In this paper, we present an initial study on instant video clip sharing. Taking Twitter's Vine as a representative, we systematically investigate its distinct mobile interface, service framework, and user watching behaviors, revealing how this mainstream multimedia service type differentiates from its traditional counterparts. Our trace measurement and analysis demonstrate that instant mobile video clips have a much shorter lifespan and highly skewed popularity that quickly decays over time. This is further aggravated by the unique screen scrolling operation for video browsing. As such, the download-and-watch scheduling used by existing platforms can hardly achieve quality user experience and cost efficiency. We closely investigate and model the input user gestures for scrolling, including drag and fling , and analyze the scheduling policy, partitioning it into prefetching scheduling and watch-time download scheduling. We develop effective solutions toward both subproblems as well as their integration with screen scrolling. The superiority of our enhancement is demonstrated by extensive trace-driven evaluation.