Should You Change Your Ad Messaging or Execution? It Depends on Brand Age

MLA

Bharat Sud, et al. “Should You Change Your Ad Messaging or Execution? It Depends on Brand Age.” SSRN Electronic Journal, Jan. 2021. EBSCOhost, https://doi.org/10.2139/ssrn.3913055.

APA

Bharat Sud, Koen Pauwels, Kersi D. Antia, & Robert J. Fisher. (2021). Should You Change Your Ad Messaging or Execution? It Depends on Brand Age. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3913055

Chicago

Bharat Sud, Koen Pauwels, Kersi D. Antia, and Robert J. Fisher. 2021. “Should You Change Your Ad Messaging or Execution? It Depends on Brand Age.” SSRN Electronic Journal, January. doi:10.2139/ssrn.3913055.