Increasing Effect in Lodger Number of Hot Spring Hotel According to the Started Operation of Hokuriku Shinkansen

In Hokuriku district, economic efficiency is improved according to the stated operation of Hokuriku Shinkansen. However, there are some variations in the effect each area. It is necessary to utilize the effect into a future tourism strategy by indicating the effects. In this experiment, the effect is evaluated using the characteristics of the lodger number in nine spa areas of Hokuriku district. As a result, there is a larger effect as an area is near to a Shinkansen station and the increasing rate is over 30%. Other areas except Wajima area have the rates of 15 to 20%. The one for Wajima area is 33%. It keeps at a distance from Kanazawa which is the nearby station of Wajima area. Popular NHK television-drama (title is “Mare”) was televised for end of March to September 2015 (half-year). Wajima area was the filming site. It is estimated that there is an effect over 10% as the filmed site. There is a large effect by connecting Hokuriku with Tokyo area by Shinkansen (high speed railway).