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Evaluating the Research on Strategy Content
- Source :
- Journal of Management. 12:167-183
- Publication Year :
- 1986
- Publisher :
- SAGE Publications, 1986.
-
Abstract
- This article defines the domain of strategy content research as embracing decisions about the goals, scope, and/or competitive strategies of a corporation or one of its business units. It reviews and evaluates several important streams of strategy content research (goals, diversification, strategic groups, market share, competitive strategy taxonomies, and stages of market evolution) in terms of the relationships among environmental conditions, strategic decisions, and performance results. It also makes recommendations for future research.
- Subjects :
- Strategic planning
Process management
Strategy and Management
05 social sciences
Competitor analysis
Diversification (marketing strategy)
Profit impact of marketing strategy
Market evolution
Corporation
Competitive advantage
0502 economics and business
050211 marketing
Business
Marketing
Market share
050203 business & management
Finance
Subjects
Details
- ISSN :
- 15571211 and 01492063
- Volume :
- 12
- Database :
- OpenAIRE
- Journal :
- Journal of Management
- Accession number :
- edsair.doi...........3ec0b33f723eb3ce0d6ddde37e1e3513