The effect of endorsement and congruence on banner ads on sports websites

MLA

Dae Yeon Kim, et al. “The Effect of Endorsement and Congruence on Banner Ads on Sports Websites.” International Journal of Sports Marketing and Sponsorship, vol. 18, Aug. 2017, pp. 263–80. EBSCOhost, https://doi.org/10.1108/ijsms-08-2017-096.

APA

Dae Yeon Kim, Youngjin Hur, Christopher Brigham, & Woo-Young Lee. (2017). The effect of endorsement and congruence on banner ads on sports websites. International Journal of Sports Marketing and Sponsorship, 18, 263–280. https://doi.org/10.1108/ijsms-08-2017-096

Chicago

Dae Yeon Kim, Youngjin Hur, Christopher Brigham, and Woo-Young Lee. 2017. “The Effect of Endorsement and Congruence on Banner Ads on Sports Websites.” International Journal of Sports Marketing and Sponsorship 18 (August): 263–80. doi:10.1108/ijsms-08-2017-096.