Introduction to the special issue: forms and effects of 'distancing' on consumer behaviors and business practices: towards coping strategies and new consumption trends in a pandemic context

Subjects

Subjects :

Marketing
Strategy and Management

Details

ISSN :

14721376 and 0267257X

Volume :

37

Database :

OpenAIRE

Journal :

Journal of Marketing Management

Accession number :

edsair.doi...........3d608cd612efc269f5d253151466dfe4

Full Text :

https://doi.org/10.1080/0267257x.2022.2046135