Cross-Cultural Comparison of Verbal and Nonverbal Strategies of Apologizing

Two studies examined cultural differences in verbal and nonverbal apology strategies. Self-administered structured survey was employed with a convenience sample composed of undergraduates. U.S. American and Chinese participants were asked to answer questions regarding their choice of verbal and nonverbal apology strategies in a potentially apologetic situation. Study 1, using open-ended questions, and Study 2, using close-ended questions, yielded some different findings. For example, both the U.S. American and Chinese participants did not show significant differences in their apology strategies toward in-group and out-group members in Study 1, but the Chinese showed significant differences in their apology strategies toward in-group and out-group members in Study 2. Overall, the most common apology strategy in the given situation for both cultural groups was a simple apologetic statement. Other findings, implications, and limitations of these studies are discussed.