Mapping Journalistic Startups in Brazil: An Exploratory Study

This study based on qualitative data aims to highlight emerging journalistic practices. It analyzes entrepreneurship in Brazilian journalism in order to determine to what extent this development can be regarded as a form of organizational innovation. Over 30 case studies of Brazilian journalistic startups are examined. The method adopted in this analysis consists of four complementary stages. In the first stage we identify Brazilian media’s political and economic standing and the impacts of digitization on journalism. Then we assess journalistic startup experiences in Brazil through innovation and entrepreneurialism and map the cases. Finally, the fourth and final stage involves interviews of journalists responsible for such startups. In the past, startups were associated with oppositional forms of journalism aimed at producing alternative views. We find that these startups represent a hybrid of innovation and conservation in news production. On the one hand, they create the potential for journalism’s independence, a crucial asset for the democratic societies utilizing various forms of news production. On the other hand, they remain tied to political and economic interests springing from the neoliberalism that characterize the global media industry. This chapter focuses on journalistic startups in Brazil and identifies five relevant characteristics of these entrepreneurial organizations. These innovative forms of news production open up spaces for a plurality of social actors and productive sectors. They also offer alternative approaches to covering many relevant issues in Brazilian society, such as legal and judicial topics.