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A Study on Sports Sponsorship Printing Advertisement Using Eye-tracking

Authors :
Inje Lee
Sang-Il Park
Source :
The Korea Journal of Sport. 19:347-355
Publication Year :
2021
Publisher :
Korea Sport Society, 2021.

Details

ISSN :
17383250
Volume :
19
Database :
OpenAIRE
Journal :
The Korea Journal of Sport
Accession number :
edsair.doi...........3c310eddd11ef76ac75678a77b858891
Full Text :
https://doi.org/10.46669/kss.2021.19.1.031