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Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?

Authors :
Kelly Goldsmith
Rebecca Hamilton
Vladas Griskevicius
Source :
Journal of the Association for Consumer Research. 5:358-364
Publication Year :
2020
Publisher :
University of Chicago Press, 2020.

Subjects

Subjects :
Marketing
Scarcity
Economics and Econometrics
sports
media_common.quotation_subject
sports.racehorse
Mindset
Environmental ethics
Business
Reference Point
Applied Psychology
media_common

Details

ISSN :
23781823 and 23781815
Volume :
5
Database :
OpenAIRE
Journal :
Journal of the Association for Consumer Research
Accession number :
edsair.doi...........3944a91415c95ad6abb919ab6685ddcb

Tools

Authors Abstract Subjects Details