Identifying sustainable behavior of energy consumers as a driver of design solutions: The missing link in eco-design

This study contributes to the understanding of the effect of influential attributes on reduced energy consumption behavior. The European Union aims to replace at least 80% of electricity meters with smart meters by 2020. With smart meters it could provide energy information on real-time consumption. The smart meter is used to explore energy consumer behavior with socio-demographics, pro-environmental behavior, and goal directed behavior. However, at present there are few studies that investigate these influential attributes on energy consumers. Hence, this study is to understand the effect of influential attributes on reduced energy consumption behavior. Energy consumer information was controlled to provide feedback to the participants based on the product design strategy of persuasive technology. The respondents adapted their energy consumption behavior during this analytical approach. The data was collected and analyzed based on statistical methods. The result shows the influential attributes on reduced energy consumption behavior for design references.